With more than 11 years BP has continuously supported the growth of its clients providing...
Know the keys to sell in the mining sector in Latam
With more than 11 years of experience supporting the growth of companies inserted into the mining world. BP has developed different successful strategies that have benefited a large number of companies in all latin america.
Here are some of the recommendations and keys that can ensure success in this very specific and complex market.
- The mining sector is a very demanding market with few participants, so working on a company's branding and taking great care of its corporate reputation is essential.
- Mining sales cycles are not short, so it is important to maintain constant follow-up actions in your commercial and marketing strategy to achieve results. You have to think in the long term.
- It is very important to develop networking strategies with decision makers and influencers. That is why business fairs, events and other instances that allow a high level of relationship are always recommended. Even better if your company is the host of a meeting.
- This market is an extremely technical market, so you must constantly demonstrate your knowledge and that you are a brand that brings value to your customers and to this particular market.
- The mining sector is exclusive and likes to work with those who identify with their sector, that is, openly show your closeness to the sector and maintain your presence.
- The digital world has also strongly entered the sector, especially with the pandemic, and these channels must be used to deliver value. The mining sector, being highly technical, always wants to know new things and innovate, so make your brand a benchmark in innovation.
- Your campaigns must be precise and reach specific people. You must show that you are a specialist and that your solutions add value, always showing seriousness and trust.
If you need to boost your company's sales in the mining sector, at BP Global Group we are experts in developing marketing and sales strategies for B2B companies with presence and reach throughout Latin America.
